Wednesday, March 25, 2009

Honda the power of dreams

Its funny that the title of this project is The Power of Dreams it fits both the content of the short films and the promise of what you can do with on the web with video. The content looks amazing and is powerful, going against everyone who ever said web video is for handy cameras and lip sinking videos. As more brands see what can be done with web content, expect more short format branded content like this. Note there is hardly a actual Honda car in some of these pieces. They are building brand loyalty with quality content. This was a viewer comment- Chaitanya K "I think these are very good videos, I was thinking about Toyota for my next car... but the videos will make me got to the Honda Showroom..." Ha! Probably a friend of the film maker yet there is no question to the value of the content.


This second piece reminds me of one of my favorite places that I look for inspiration the TED talks web site. I am sure most of you know about it but whenever I need some help remembering what is important and how much I enjoy creating these always seem to do it for me.

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