While the user interface may drive you mad Gatorade seems to be the first product company to get in on the original web video content band wagon. They have created a web TV channel called mission G. The production value is top notch if you can make the player stop scrolling through the different episodes. Hopefully they can clean up the site sports and Gatorade's stable of athletes lends itself to great stories and content.
They also seem to have gotten the memo to step into slight less mainstream avenues in producing break dance shows and the music behind it. The best part of the Underground show, the break dance segment of the site is a competition chart where you can click and watch each battle between the each of the different crews. Conceptually the site is there but it I give it a C- for user experience.
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