stoneyour.tv

Volcom has joined the ranks and realized the worth of Internet TV. They created this great piece as a part of their web TV station going live. I could not agree with it more. They join companies like Vice at vbs.tv in realizing the strong content is the missing link in to creating a following in the web TV world. Content that is edgier and "out of the box" seems to have a special advantage of the web TV format. Less constrictions allow producers to dive into more controversial content from a different angle as in this piece. Exciting stuff!

 Network TV is at the edge of the cliff that the music industry has already been pushed off. Companies are figuring it out and old network formulas are not going transfer across mediums. The average age of the live TV viewer has hit 50 according to Magna Global. There is a vacuum of network quality content that fits this new medium. “Genius is its own end, and draws its means and the style of its architecture from within, going abroad only for audience, and spectator, as we adapt our voice and phrase to the distance and character of the ear we speak to" Ralph Waldo Emerson