Honda the power of dreams

Its funny that the title of this project is The Power of Dreams it fits both the content of the short films and the promise of what you can do with on the web with video. The content looks amazing and is powerful, going against everyone who ever said web video is for handy cameras and lip sinking videos. As more brands see what can be done with web content, expect more short format branded content like this. Note there is hardly a actual Honda car in some of these pieces. They are building brand loyalty with quality content. This was a viewer comment- Chaitanya K "I think these are very good videos, I was thinking about Toyota for my next car... but the videos will make me got to the Honda Showroom..." Ha! Probably a friend of the film maker yet there is no question to the value of the content.


This second piece reminds me of one of my favorite places that I look for inspiration the TED talks web site. I am sure most of you know about it but whenever I need some help remembering what is important and how much I enjoy creating these always seem to do it for me.

Behind the Scene's the Fray

Here are some photo's from the Fray video. I was helping my friend Rod Blackhurst shoot a behind the scenes of the video. Rod and I meet when I was an athlete and he was beginning filming. We have kept in touch through out the years and its always good to catch up with him. He has just finished a documentary on the Fray as well as a coffee table photo book of touring with them. Check out both of them if you get a chance. It is always funny to see where you end up and we were cracking up at being able to work together again in such a strange environment. The weirdest part may have been a cow that was almost okay with explosives and provided fresh milk for the coffee the band needed at 6 am. Life only gets stranger.

Shape Your Life

Tom's Creation Plantation Trailer from Cyrus Sutton on Vimeo.

Ive always believed that you shape your own future. I happened across this video while looking for the surf report. It is a teaser to a film about the resurgence of Alala surf boards by Cyrus Sutton. I love the stop motion filming and the teaser in itself is inspiring. It reminds me a lot of Thomas Cambell's filming who by the way has a new film he is touring around The Present. The Present also has segments about the Alala.

Surfboard shapers are so interesting, each one is a character. The skill and precision of shaping is mind numbing. They are a special form of designers in that they have a active relationship with what they are creating. Here Tom Wegener is shaping boards in the fashion of the old Hawaiians. It's accessibility to anyone is what amazes me. Go out and create some thing even if its just looks like another piece of wood. Its the intelligence behind it that could start a revolution.

Dew Tour Finals

A quick post of some of the photos I shot for Banquet at the mens ski half pipe finals at the Dew Tour. I used to spend many nights a winter at events like this. It was fun sitting right in the middle of the pipe behind a camera. I did an interview with with Tanner Hall after he won. The only thing he wanted to talk about was leaving the next morning to go ski Alaska. We all evolve, thank god we do. A funny side note that Im not sure he knew is that I was in Alaska with him the first time he ever went.

I just got back from a shooting a Toyota ski road trip for Banquet. Banquet is USA Today's action sports web site. You can view the on the road uploads at bnqt.com or they might appear here when I get a chance. Look for a full piece on the trip when it gets cut as well. It was the first time I have shot ski action in two years, a return to how I started in the TV/film industry. For right now I will throw up some of the still images.

Mission G

While the user interface may drive you mad Gatorade seems to be the first product company to get in on the original web video content band wagon. They have created a web TV channel called mission G. The production value is top notch if you can make the player stop scrolling through the different episodes. Hopefully they can clean up the site sports and Gatorade's stable of athletes lends itself to great stories and content.
They also seem to have gotten the memo to step into slight less mainstream avenues in producing break dance shows and the music behind it. The best part of the Underground show, the break dance segment of the site is a competition chart where you can click and watch each battle between the each of the different crews. Conceptually the site is there but it I give it a C- for user experience.